ABOUT THE CLIENT
Our client is a pioneer in health supplement products addressing health recovery, sports, and general fitness.
Despite having a good design, the UI couldn’t help users perform actions envisioned by the brand. We narrowed down to those specific areas where design polishing, UI perfection and a new UX approach were needed.
Our designers came up with a strategic approach to derive an enhanced alternative UI that resonates well with the audience.
Customers spent more time on the website leading to increase page views and ROI. The healthy rise in number proved the success of the newly conceptualized design changes.
Eventually, the online store experienced an increase in traffic and more successful checkouts with an enhanced visual appeal.