A comparative study on mobile retail apps and mobile eCommerce sites

Smart mobile devices have started dominating the retail market and retailers are now looking to provide effective mobile solutions to retain their customers. When it comes to retail mobile solutions, there are two options, namely mobile retail apps and mobile ecommerce sites. Even a technically sound person would find it very difficult when it comes to choosing between mobile retail apps and mobile ecommerce sites. While any mobile app developer would recommend mobile apps, web developers on the other hand would tell you the advantages of hosting a mobile ecommerce site. This article would serve you as a touchstone to judge which one of the options is good for your retail business.
Mobile ecommerce or mcommerce is gaining momentum by the day and both mobile apps and mobile sites can greatly influence customers of retail businesses. However, the choice should be based on the needs of your business. For instance, if you are looking to get a wide exposure and reach a wide range of target audience, opting for mobile ecommerce websites is a wise thing to do. On the other hand, if you are expecting your mobile tool to enhance engagement or increase the number of loyal customers, then mobile app is the right choice for you.

When it comes to native mobile apps, both android and iOS apps can work wonders in retail business. However, carefully analyzing them would help you generate more revenue. If you serve the elite community and you would like to obtain its loyalty, then opting for iOS retail mobile app is a wise decision. On the other hand, if your customer base comprises the middle class and you would like to increase the number of customers, then an android app is the right choice. While the use of android mobile phones has increased in multi-folds, the wide choice in the price range has made it the favorite of all classes. The spending capacity of the Android phone users, however, is considerably lower than that of iPhone users.

Mobile ecommerce sites are comparatively cheaper as any web developer with a sound knowledge in HTML5 will be capable of delivering quality mobile site. In fact, most of the functions that are possible with mobile apps are also possible in mobile ecommerce sites. However, there are several disadvantages in having a mobile ecommerce site. For instance, the user should be connected to the internet all the time. Since the content comes from the server the loading time is much longer. Studying customer behavioral patterns or keeping track of their movements is not possible with mobile sites.

Innoppl’s Atlanta Android app development and iPhone app development team has the expertise to develop android and iOS mobile applications. Our website developers in Atlanta are also capable of developing responsive websites that could be easily optimized for mobile devices. Whatever your need be, discuss it with our consultants and get the apt solutions.