Read Time: 3 min, 1 sec
The abandonment rate of mobile apps has been ever-increasing with the evolution of technology. According to a recent research, the abandonment rate of a mobile app is as high as 95% soon after just 30 days of its launch. This is, for sure, a frustrating figure for any business owner! A mobile application is to set up a more engaging relationship with the customers. Hence, offering a captivating, intriguing and feature-rich mobile app is crucial to augment business prospects. Here is a list of 4 quirky tips to elude the mobile application abandonment rate.
Release Latest App Functionalities Over Time
If you are thinking of launching a brand new mobile app that has multiple interesting and captivating features integrated with it, it is better not to release everything at the same time! Suppose if your brainchild app has ten lucrative features to lure your customers, while releasing the app, do not launch all the ten features. Release only five or six top features and keep rest for future rollouts.
Doing such way, your users would see that you are upgrading your app features, adding new features with time and offering new opportunities. This is definitely a cool way to create curiosity among users and to keep them glued.
Release Latest App Version And Re-engage Users
Most of the time, users do not even realize or notice the changes that you make in the latest versions of the application until and unless it is something huge or users open the app! Hence, when you are investing money to make your application better and more user-centric, let users know the changes. Moreover, it is not about capital all the time. You are spending a lot of time as well. To reduce time, you can use the push notifications to let your users know about the upgrades or changes you are making. Announcing a new feature rollout as and when it happens would lure users to check it.
Infuse Personal And Friendly Touch Into The App
When you are devising an app, make sure you are infusing some personal and friendly touch into it. It’s an undeniable fact that smartphone usage is increasing with time. The main aim of creating a feature-rich and impeccable application is to engage users. So, if any application is missing a friendly approach to interact with or impress users, it might not get the desired success even if it is offering plenty of functionalities. The more it is welcoming and friendly, the more users can relate to it and would love it.
Do Not Think Users Are Testers
All the above-mentioned three tips were about being proactive to diminish application abandonment rates. Now, this point is about the basics. Do not think that you can release the app and then fix the technical glitches and bugs once users start facing issues! It doesn’t work that way. Make sure that you are testing your mobile app thoroughly before launching it on the big stage! Otherwise, once you start getting negative feedbacks, your brand value becomes irreversibly tarnished.
Apart from these ideas, there are several other aspects that can make your app user friendly like quick onboarding experience, simple navigation, tool tips and more. Keep watching the space for more related posts.