7 Great Examples of How Augmented Reality is Changing the Marketing Landscape
We are in the midst of a technological revolution, and augmented reality (AR) is at the forefront. With its ability to blur the lines between the real world and the digital world, AR is changing how we view and interact with information. And as marketers, we need to take note. In this blog post, we cover essential points on Augmented Reality and present seven examples of how AR is being used to create innovative marketing campaigns. Let’s get started!
What is Augmented Reality – AR?
Augmented reality is the process of overlaying digital information on top of the physical world. This can be done in real-time, using a device such as a smartphone or a tablet, or through special AR glasses. The aim is to enhance the user’s experience of the real world by adding digital content and information.
AR has been around for a while now, but it is only in recent years that technology has advanced to a point where it can be used for marketing purposes. With the release of ARKit and ARCore, Apple, and Google’s respective AR development platforms, it is now possible for businesses of all sizes to develop their own AR applications. This has led to a surge in the number of marketing campaigns that make use of AR technology.
What is Augmented Reality used for?
There are many different ways in which AR can be used for marketing purposes. Here are just a few of the most popular examples:
1. Product Visualization
2. Interactive Experiences
3. Gamification
4. Virtual try-on
5. QR Code and NFC Integration
6. Location-based Services
7. Augmented Reality Ads
Product Visualization
One of the most popular ways that businesses are using AR is for product visualization. This involves overlaying digital information on top of a physical product, in order to give the customer a more immersive experience. For example, IKEA has developed an AR app that allows users to see how furniture would look in their homes before they buy it. This is a great way to increase customer satisfaction and reduce returns.
Interactive Experiences
Another common use of AR is for creating interactive experiences. This could be anything from a scavenger hunt to an AR tour of a museum. The possibilities are endless! One company that is doing this very well is REI, the outdoor gear retailer. They have developed an AR app that allows users to take a virtual hike through some of the most beautiful landscapes in the US. This is a great way to get people interested in your product or service, and it can also be used as a loyalty program to keep customers coming back.
Gamification
Gamification is a great way to use AR to engage customers and get them interested in your product or service. This involves using game-like elements in your marketing campaign, such as points, leaderboards, and badges. A good example of this is the Pokémon GO craze that swept the world a few years ago. The game was so popular that it even led to an increase in sales for the businesses that were featured in it!
Virtual Try-ons
Another great way to use AR is for virtual try-ons. This is especially useful for fashion retailers, as it allows customers to see how an item of clothing would look on them before they buy it. One company that is doing this very well is Sephora, the beauty retailer. They have developed an AR app that allows users to try on makeup before they buy it. This is a great way to increase customer satisfaction and reduce returns.
QR Code and NFC Integration
AR can also be used for QR code and NFC integration. This involves using AR to provide additional information about a product or service when a QR code or NFC tag is scanned. For example, Coca-Cola has developed an AR app that allows users to scan a QR code on their products and get additional information about the company and its history. This is a great way to engage customers and get them interested in your product or service.
Location-based Services
Location-based services are another great way to use AR for marketing purposes. This involves using AR to provide information about a specific location. For example, Yelp has developed an AR app that allows users to see reviews of nearby businesses. This is a great way to help customers make informed decisions about where to go and what to do.
Augmented Reality Ads
Augmented reality ads are a great way to reach potential customers. This involves using AR to display an ad in the real world. For example, McDonald’s has developed an AR app that allows users to see an ad for their products when they point their phones at a specific location. This is a great way to get people interested in your product or service, and it can also be used as a loyalty program to keep customers coming back.
As you can see, there are many different ways that businesses are using AR for marketing purposes. These are just a few of the most popular examples. So, without further ado, here are –
7 great examples of how augmented reality is changing the marketing landscape:
1. IKEA Place
IKEA Place is an AR app that allows users to see how furniture from the IKEA catalogue would look in their homes before they buy it. This is a great way to increase customer satisfaction and reduce returns.
2. REI
REI is a company that has developed an AR app that allows users to take a virtual hike through some of the most beautiful landscapes in the US. This is a great way to get people interested in your product or service, and it can also be used as a loyalty program to keep customers coming back.
3. Sephora
Sephora is a company that has developed an AR app that allows users to try on makeup before they buy it. This is a great way to increase customer satisfaction and reduce returns.
4. Coca-Cola
Coca-Cola has developed an AR app that allows users to scan a QR code on their products and get additional information about the company and its history. This is a great way to engage customers and get them interested in your product or service.
5. Yelp
Yelp has developed an AR app that allows users to see reviews of nearby businesses. This is a great way to help customers make informed decisions about where to go and what to do.
6. McDonald’s
McDonald’s has developed an AR app that allows users to see an ad for their products when they point their phones at a specific location. This is a great way to get people interested in your product or service, and it can also be used as a loyalty program to keep customers coming back.
7. Lowe’s
Lowe’s is a company that has developed an AR app that allows users to see how a piece of furniture would look in their homes before they buy it. This is a great way to increase customer satisfaction and reduce returns.
Wrapping Up
As you can see, there are many different ways that businesses are using AR for marketing purposes. These are just a few of the most popular examples. As you can see, augmented reality is changing the marketing landscape in a big way, and it is only going to become more popular in the future. So, if you are a business owner, you should definitely consider using AR for marketing purposes. It could really help you to take your business to the next level. For details…
In our next post, we will uncover the facts surrounding – Augmented Reality Vs. Virtual Reality. Stay Tuned!!!
