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mCommerce: A Key To Success Of Modern Businesses

mCommerce: A Key To Success Of Modern Businesses

Digital transformation has made mCommerce a frontier of the competitive business world. With people gradually shifting from desktops and laptops to smartphones for doing everyday tasks, businesses are making a paradigm shift. Mobile applications make businesses more accessible and interactive, making users “feel” business rather than “do” business. Penetrating the world of mobile applications will help eCommerce owners to experience huge business benefits.

Why Should Etailers Choose mCommerce?

To experience business growth, business owners can choose to optimize their businesses using smartphones. Making businesses available on mobile reaches a larger customer base at a faster pace because of its easy accessibility and wider user connect.

Smartphones provide complete access and round-the-clock customer contact to ensure business success in the cutthroat business world. Incredible features like live chats, one-click calling, catalogues, discounts, offers and help-desk in mobile applications help business owners offer better shopping experiences to customers. Users get their desired information easily on their phone which, in turn, helps in increase in the conversion rate.

The in-app payment feature provides a great opportunity for personalized and premium offerings along with attractive discounts. Users can make purchases by paying through Google Wallet (Android) and Apple Pay (iOS). They can also use their mobile banking apps to make the purchase in the mCommerce app. In addition, now that mobile has become a digital wallet, the in-app payment feature offers a prepaid account which is debited with every single purchase. This feature enhances the user experience and ensures that your business achieves a greater conversion rate.

mCommerce applications can move user experiences to the next level by offering daily deals, optimizing exclusive content and personalized discount coupons. These offerings help companies attract new prospects, as well as, stay in touch with existing customers at the same time. Many mCommerce technologies can be adopted to transform an online business. The most advanced technologies adopted by mCommerce entrepreneurs include:

  • Mobile Image Recognition (MIR): MIR is a great tool to bridge the gap between the virtual and real worlds with the use of snaps. MIR functions as window shopping for the real world from the virtual world. Customers can click pictures of a product while on the go anytime and feed the picture into an application with MIR features. The feature enables the app to recognize the product and display the best deals offered by various retailers online.
  • Augmented Reality: Makes the user experience more immersing and interactive. Implementing augmented reality in mobile apps is a great choice because users can try out products virtually on their smartphones and snap the products before purchasing them. Product visualization is yet another area in which AR can be used in mobile commerce apps. Mobile app development companies specialized in superimposition based augmented reality would help retailers like furniture manufacturers and home decors in improving conversions.

Apart from the implementation of Virtual and Augmented Reality features, and including videos and personalized content, mCommerce can create remarkable growth in mobile business. If you are a business owner who wants to get the best mobile app for your business, our expert mobile app developers are ready to help you. Please feel free to contact us with your requirements, and we will be more than happy to serve you!

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