2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies

Mobile users spend 60% of their time on their mobile devices. There are 6 million apps contending for consumers’ attention, so it’s crucial that app developers, agencies and digital marketers use effective mobile marketing strategies to attract users and maintain a larger market share.

If your goal for your app is to drive organic growth, capture relevant users, drive more revenue and conversions, and reach a global audience – then you need to optimize your app for the app store. App store optimization is the process of improving the visibility and ranking of your app in the app store.

ASO should be a key part of every digital marketer’s mobile marketing strategy because it is one of the most effective ways to increase organic growth and visibility for your app.

There are a number of factors that contribute to a successful ASO. In this eBook we bring to light:

1. How to Research Your Target Audience

2. The Best Keywords to Target

3. Optimizing Your App’s Listing

4. Promoting Your App

5. Analyzing and Adjusting Your Strategy

By following the tips in this guide, you’ll be well on your way to optimizing your app for the App Store or Google Play Store.