Read Time: 3 min, 2 sec
The advancement in technology has given multiple opportunities for business enterprises to engage their customers in a more promising and alluring way with mobile apps. But, with heavy competition in the industry it is really hard to find out how far your app is reaching your customers and how effectively they are making use of it to move your business to the next level. To help you study the progress of your app, here are five best parameters to consider:
- Session Length
Though a basic parameter in every app, length of per session of usage rightly helps to determine how far your app is engaging users. Varying with the types of users and their purpose of visit, when accurately estimated, it shows a clear picture of the nature of users involved with the app and what they want from it.
- Usage Rate
If more people are using an app, it means they are getting more benefitted from it. Evidently, an app with a clear-cut solution for the users has its success affirmed because users will be actually using it. Hence, estimating the usage rate let the owners know the major engagement metric of their apps and offer valuable insights on how their app is used. Further, data on usage rate when analyzed well help app marketers to allocate resources to intensify their app's performance for driving user engagement.
- Retention Rate
Even if an app is undeniably successful in the market at a moment, its makers can get amazed when its high performing era eventually ends with time. This is why apps must strive for longevity instead of prominence and needs to be high in performance for higher retention. User retention is perhaps one of the prime metrics for maintaining an app's success for a longer time as it gives the idea of the number of users who have uninstalled the app after using it fewer times and how many users went on using it.
- App's Load Time
While time is the essence of life, it's necessary that every app owner make their app's loading speed as frictionless and quick as possible. If anything in the app bothers users whenever they use it and slackens the loading pace, there are chances of it being uninstalled and replaced by another competing app service. Hence, it becomes paramount for the marketers to determine the loading speed of their apps and think about prospects for improving it if it is slow.
- Average Revenue Per User
While the key purpose of an app is to make some money out of it, there's a parameter too for measuring the revenue earned from it in a particular time period. App owners can perceive an overall picture of their app's success by its ARPU (average revenue per user) statistics. Calculated on the basis of the price of the app or other in-app purchases, ARPU refers to the value that one particular user renders to the app.
If you are looking for an agency that can help you develop a great app for your business and experience success in every phase of your business’ lifecycle, we are ready to help you. Our mobile app developers have years of experience in the industry and can help you move higher at every phase of the business.