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How Mobile App Optimization Helps Generate More Leads For Your Business

Mobile apps have become the necessity of the hour. Companies and businesses of all sizes use mobile apps to directly connect with their potential customers, boost their reputation, and skyrocket sales.

If crafting a fully functional app is a car, then app optimization is the wheels that take it places. What is the use of all the effort and functionalities invested in an app if no one knows that the product exists?

Today, mobile applications account for more than 28% of web traffic. Smart money belongs to the brands that meet the growing demand for mobile apps.

Mobile apps and social platforms are the best channels for immediate results and long-term relationships. No matter if you’re an online brand or physical shop, using apps you can create content and attract customers through mobile app offers. However, not all businesses succeed just by using a mobile application.

The only way to attain outstanding results is by providing users an accessible path to find, use and act on your brand information. By building the best mobile apps for customers, brands build a long-term relationships, strengthen customer loyalty, improve culture and gain an edge in the market.

Thus, in this article, we’ll learn about,

  • What is mobile app optimization?
  • Why app store optimization crucial for business?
  • How does App Store Optimization work?
  • How to get maximum downloads?
  • What are ASO goals?
  • How can mobile app optimization help you generate more leads for your business?
  • Factors that affect mobile app optimization

Let’s get started.

What is mobile app optimization?

Mobile app optimization, otherwise called App Store Optimization (ASO), is the process of improving an app’s user appeal and visibility in the app stores (For iOS apps, its App Store, and for Android apps, its Google Play Store.)

It also refers to practices used to increase the app conversion rates for more downloads.

Mobile App Optimization also focuses on,

  • Ranking the app on top of the app store search
  • CTR optimization (App name, title, icon, screenshots, and ratings)
  • Increasing the click-through rate (CTR)

Why app store optimization is crucial for business?

The answer is simple. App store optimization leads to app growth. App growth and visibility increase app downloads and its usage impacts business growth.

Statista reports state that there are 2.65 million apps available on Google Play Store by June 2022. Also, roughly 2.2 million apps available for iOS, making it the second-largest app store.

This totals around 4.85 million active apps. Thus, surviving this tedious competition and securing a high app ranking isn’t going to be easy.

This is where mobile app optimization comes into play. It helps you

  • Maximize your app’s visibility
  • Improve user appeal
  • Convert views to downloads
  • Grow your user base

How does App Store Optimization work?

App store optimization is similar to Search Engine Optimization (SEO).

When users search on app store for different apps, the app store recommends additional similar apps that exists based on the query.

App store optimization uses different tactics like icon optimization, tweaking app descriptions, keyword optimization, category rankings and including social proofs.

To effectively optimize your app, you first need to understand what and how your target audience search and find apps. The major goal of app store optimization is to increase app visibility and reach the right audience.

How to get maximum downloads?

You can accelerate your app downloads by,

  • Running paid campaigns
  • Optimizing the app for organic traffic

When you run paid campaigns, every download comes with a certain cost-per-install (CPI), and to improve organic traffic, you need to follow the ASO best practices.

However, to make the maximum out of these, it’s always recommendable to implement both these strategies simultaneously.

What are ASO goals?

The primary goal of App Store Optimization (ASO) is to boost the number of app downloads and expand the loyal user base.

Other than this, the secondary goals include:

  • Surging brand exposure
  • Maxizing positive reviews and ratings
  • To receive frequent and large volumes of app reviews
  • Amplify audience engagement
  • Increase marketing channel diversification

How can mobile app optimization help you generate more leads for your business?

An app lets businesses enjoy a constant presence on potential customers’ phones. Business information is easily accessed by customers, and customized apps boost user experience. This makes mobile-friendly apps and websites crucial.

Below are six ways how mobile app optimization helps your generate leads.

  • Boosts brand awareness
  • Reduces user acquisition costs
  • Guarantees sustainable app visibility
  • Improves user targeting
  • Increases revenue
  • Helps reach global audience

Boost brand awareness

One of the significant benefits of mobile app optimization or App Store Optimization (ASO) is that it increases your app visibility in the app stores.

It helps the app reach customers even when they are not searching for it.

Mobile app optimization becomes crucial considering people’s different search methods to discover new apps. The most common search methods are

  • Apple store search or Google play store search
  • Word of mouth
  • Web search
  • Top chart
  • Featuring

You don’t always need to be on the top charts or run paid campaigns to reach your customers. You can use organic methods such as appearing for particular keyword or niches when people search for them.

This way reaching the audience is not hard or expensive as the earlier ones.

Remember, appearing at the top of the list alone doesn’t guarantee downloads or conversions.

  • You need to instantly capture the customer’s attention within 3-6 seconds and make a great first impression. You can attain a 35% increase in conversion rates by optimizing your first impression.
  • The app icon, name, title, and subtitle make customers decide whether to download the app or not.
  • Your branding should also cover your app page, convey what your app is about and describe how it’ll help users instantly.
  • The image gallery should display aesthetically pleasing and functional app screenshots to highlight the app’s value proposition.
  • You can also add social proof like reviews and ratings to increase credibility and improve downloads.

App store optimization can undoubtedly increase your user installs when everything is optimized effectively.

Reduce user acquisition costs

App store optimization is a compelling long-term strategy to gain more organic downloads with no cost or minimal investment. It lowers your acquisition costs dramatically.

Though paid ads give immediate results, when app store optimization is done right, you can witness a dramatic spike in organic traffic.

App store optimization is a powerful and cost-efficient acquisition tool for small-scale businesses that don’t have huge budgets, and it can also save an app that’s not performing well.

Unlike paid ads, organic downloads remain high even when companies run out of budget.

This makes app store optimization the best way to ensure sustainable and consistent visibility.

Guaranteed sustainable app visibility

As mentioned earlier, app store optimization is the core ingredient for an app’s sustainable and consistent visibility.

Paid ads demand consistent investment to deliver results. But app store optimization is mostly a one-time process that delivers results for a much more extended period.

Companies must focus on app store optimization to enjoy long-term, sustainable income, and returns.

In many cases, apps experience a sudden drop in downloads after the honeymoon period. Not many apps make it after that. But by implementing ASO, brands can enjoy consistent growth and returns and reach their download targets within months.

But, this doesn’t mean paid ads are not necessary. By combining organic and paid strategies, you can harness the best results.

Even a tiny spike in paid traffic can transform into a massive leap in organic downloads. It is because paid ads can trigger signaling factors and interest, leading to higher search rankings. Or the spike may also happen due to widened exposure and familiarity among people.

In short, ASO is for consistent installs, while paid ads can give you the boost your app needs.

Improved user targeting

Whether you have the average or best app, it is of no use if you don’t reach the right audience. Your retention rates wouldn’t meet your expectations when you attain customers from the wrong crowd.

  • With app store optimization, you can land the right audience to install and use your app with proper targeting. Your retention rates are also better compared to other non-organic strategies.
  • Updating the app description and adding updated screenshots of the app are a few ways you can see a prominent spike in the graph.
  • Keyword optimization is a crucial aspect of proper targeting. By matching your audience’s interests and keywords, you ensure that you’re talking with the right audience about their needs and the app’s value proposition.

Your keyword journey must include,

  • Research
  • Selection of the right keywords
  • Prioritization
  • Implementation
  • Evaluation
  • Quantification through A/B testing

Though keyword optimization is challenging, if you get it right, the time consumed by it is worth the high retention rates you can get.

Increased revenue

You increase your revenue not just by increasing the number of downloads but also by lowering your acquisition costs.

As app store optimization improves visibility, more people become familiar and download your app. The more users become aware, the greater your revenue and the lesser the acquisition cost is.

In addition, organic growth improves in-app purchases as it’s majorly a number game – more installs, more users, more purchases through the app.

The number of active users increases by increasing app installs, resulting in a revenue hike. App store optimization also maximizes the number of people who view your app page.

Below are the few typical revenue-increasing app optimization tactics.

  • Attractive app icon
  • optimized product descriptions
  • keyword targeting

Though app store optimization is slow compared to paid ads, it can work magic in increasing your revenue.

Reach global audience

When you want to reach global markets, app localization is the key.

Localizing your app page and information as per the local market’s language and culture helps you penetrate the market quickly.

App store optimization puts localization in action breaking language and cultural barriers. It improves your app’s sensitivity and familiarity with the location, increasing your conversion rates.

Beyond language and culture, app store optimization also tweaks your app as per the consumer expectations and behavior particular to that region. It adapts the market’s nuances to offer users a personalized experience.

Though localization is challenging, your app reaches a wider global audience by offering different versions to different regions.

Factors that Affect Mobile App Optimization

As soon as you decide to optimize your mobile app, you need to consider these factors:

1. User Expectations

For your app to be more attractive, keep these points in mind.

  • Simplified user interface
  • Minimum loading time
  • Easy social media integration
  • In-app payments
  • Feedback/Social proof

2. Adaptive Nature

The mobile application should be able to adapt to varying network coverage, less data-consuming and simple to install.

3. User Experience

The app should be able to fulfill the users’ needs and expectations in all aspects. Any bad experience or difficulty may lead to losing a customer.


Remember, every individual who owns a smartphone checks it around 150 to 200 times within 24 hours.

To monetize this consumer behavior, level up your marketing game by reaching your customers through mobile devices and delivering high-quality mobile-friendly marketing content.

Utilize your customer’s mobile device usage patterns to grow your audience, generate limitless leads, improve conversion rates and reach your business goals.

When your app targets the potential audience, and they find your company’s website, it is more rewarding. Thus, apps are not just for big businesses but also for small businesses with limited resources.

  • Through mobile apps, you build instant direct relationships with consumers.
  • Your customers enjoy easy access to your products and services.
  • Find the information they are looking for immediately .
  • Finally, the app makes things more convenient for customers and helps you win over their loyalty.

By optimizing your mobile apps, you make more money, spend less on attracting customers and gain a competitive advantage in the industry. It helps your company attain the top 3 marketing goals with ease,

  • Attracting new customers
  • Effectively managing competition
  • Increasing revenue

For more professional assistance in mobile app development and optimization, reach out to our experts today.

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