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Mobile advertising is on an upward trend. Research from eMarketer shows that in 2015, digital spend for mobile almost equals desktop spends and, in 2019, it’s predicted that mobile ad spends will increase vastly and account to 40% more than desktop ads. With more advertisers migrating from the desktop platform, it’s crucial to understand how to invest in ads that yield great ROI.
Challenges In Mobile Ads Over Desktop AdsDesktop ads have been around for over a decade and measuring ad returns and predicting the placements have proven results. There are lots of tools readily available that help in measuring these parameters and assist in investing in the right ad mechanism. But, mobile ads are a fairly new concept which leaves a lot to be desired. Marketers find it difficult to predict end users and their needs to place effective ads that provide a good ROI.
How To Analyze Mobile Market TrendsThere are two different trends that help marketers understand their users a little better.
- Programmatic Buying Programmatic Buying is the use of third party software to automate your ad purchase. Marketers can set different parameters to their requirements and make automated purchase of ad space and impressions. This helps in the regular featuring of your ads once a budget is set. It saves a lot of time spent in the boardroom breaking your head over where to display your ads and how to gain reach. Digital campaigns through Programmatic Buying have shown better results as it targets real time users.
- Contextual Awareness